A food blog about food blogging.

Untested Theories: Increase Engagement by Scheduling Facebook Posts for Off-Peak Times

Increase Engagement

There’s a little theory we’ve been working on, which you can feel free to either test out, or disregard completely. I’m just going to come out and say it:

Consider scheduling your Facebook posts for off-peak times.

I know, I know. This runs counter to every bit of common sense you have, which tells you to obviously schedule your posts for the times where most of your readers are online.

Facebook Insights Chart Displaying Peak Page Activity Times

Facebook Insights Chart Displaying Peak Page Activity Times

Using the chart above, we can see that our blog’s fan page gets hit with the most people between three and six in the afternoon. That makes it seem like the ideal time to post, right?

But here’s the idea. It’s possible, just possible, that more people will eventually see your post if you schedule it for off-peak times. The reasons for this are twofold.

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Using Hashtags on Instagram to Grow Your Food Blog’s Followers and Reach

Use Hashtags on Instagram

Instagram has emerged as another important social media platform for food bloggers who are trying to expand their sphere of influence and their number of readers. Unlike the kind of super-polished, well produced food photography typical to food … [Continue reading]

Want to Monetize Your Food Blog? Join Our Affiliate Program!

This isn't going to be a complete blog post. Heck, it may not even be a complete thought. But I'm too excited to keep the news to myself. We just rolled out our first affiliate program, and I'd love for you to take a look. We're paying affiliates … [Continue reading]

Some Thoughts on Getting Back to Basics


There's a big difference between your food blog after year one, and your food blog after year four. The very nature of this business means that your site is constantly changing and adapting to meet the new needs of your ever-evolving status as a food … [Continue reading]

Facebook Not Showing Updates to Fans? It’s Time to Take Control.


Flickr/rishibando By now, it's clear to anyone that markets their food blog on Facebook that their organic "reach" (that is, the percentage of your page's fans that actually see your updates) has dropped to near-uselessness. While two years ago, … [Continue reading]

Now is the Time to Promote Your Food Blog on Instagram

Instagram for Food Bloggers

If you're not using Instagram to promote yourself or your food blog, there's no better time than right now. In fact, Instagram now leads other larger social media networks in terms of user engagement (that is, the degree to which followers of a page … [Continue reading]