Search Engine Optimization

It’s a fact of publishing on the Internet: Sooner or later, someone is going to copy your content without your permission.

Sometimes, your writing, recipes, or photography can be lifted by someone with the best of intentions. Often, a fellow food blogger may simply be trying to pay homage to your original recipe, or may have used it for the basis of a recipe of their own, and they just don’t know about how to properly credit their original source.

Other times, however, your content is stolen by so-called content “scrapers,” automated bots that copy your hard work in order to populate bogus blogs, in an effort to rage pageviews and make the unscrupulous “blogger” a few pennies using Google Adsense.

No matter what the intent was of the person who copied your content, seeing your work replicated word-for-word on another website can be not just irritating, but detrimental to your blog. Google and other major search engines don’t like duplicate content, and if their spiders see two copies of the same post on two different websites, your blog can be penalized in the search rankings, even if the content was yours to begin with. Search engines will only show one instance of the copied content in search results, and sometimes, your version of the content will be the one that is penalized.

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