There’s a little theory we’ve been working on, which you can feel free to either test out, or disregard completely. I’m just going to come out and say it:
Consider scheduling your Facebook posts for off-peak times.
I know, I know. This runs counter to every bit of common sense you have, which tells you to obviously schedule your posts for the times where most of your readers are online.
Using the chart above, we can see that our blog’s fan page gets hit with the most people between three and six in the afternoon. That makes it seem like the ideal time to post, right?
But here’s the idea. It’s possible, just possible, that more people will eventually see your post if you schedule it for off-peak times. The reasons for this are twofold.