In the last year, Pinterest has exploded into the number one referrer of new visitors to our blog. That’s right. Not Google. Not the so-called “food porn” sites (or their numerous imitators). Pinterest has taken the sharing of beautiful food photography and democratized it, wresting the power away from the editors of major photography aggregators and letting people decide for themselves what makes for a gorgeous food photograph, and what doesn’t.
A trick we use to gauge interest in a particular recipe isn’t just to watch the hit counter creep upward on each post’s “Pin It” button. Instead, we like to check in occasionally on a more top-down view of not just what content of ours is getting pinned, but what kinds of comments are getting added.
Here’s the trick: Type http://www.pinterest.com/source/YOURDOMAIN.COM into any web browser, replacing “YOURDOMAIN.COM” with your website’s domain name.
You’ll get a huge list of every photo of yours that has recently been pinned, along with the comments added by the pinners. This can bring valuable insight; often, Pinterest users will add a comment to one of your photos, that they may be too shy to directly comment on your post. For example, in a post I had written that didn’t seem particularly snarky (at least to me), a Pinterest user pinned the photo with the comment, “Ignore the negative introduction, and go right to the recipe.” This tells me that, at least to one reader, my tone may have sounded a little different than I intended.
Checking your unique Pinterest “source” page also provides a nice visual way to watch trends in your site’s Pinterest activity. Often, photos will be pinned in clusters, or you’ll see a Pinterest user methodically working their way through your site, pinning everything you’ve ever posted. It’s a new way to look at user movement that can become addicting to watch. Give it a try!