A food blog about food blogging.

See Which of Your Posts Are Getting Pinned on Pinterest

In the last year, Pinterest has exploded into the number one referrer of new visitors to our blog. That’s right. Not Google. Not the so-called “food porn” sites (or their numerous imitators). Pinterest has taken the sharing of beautiful food photography and democratized it, wresting the power away from the editors of major photography aggregators and letting people decide for themselves what makes for a gorgeous food photograph, and what doesn’t.

A trick we use to gauge interest in a particular recipe isn’t just to watch the hit counter creep upward on each post’s “Pin It” button. Instead, we like to check in occasionally on a more top-down view of not just what content of ours is getting pinned, but what kinds of comments are getting added.

Here’s the trick: Type http://www.pinterest.com/source/YOURDOMAIN.COM into any web browser, replacing “YOURDOMAIN.COM” with your website’s domain name.

You’ll get a huge list of every photo of yours that has recently been pinned, along with the comments added by the pinners. This can bring valuable insight; often, Pinterest users will add a comment to one of your photos, that they may be too shy to directly comment on your post. For example, in a post I had written that didn’t seem particularly snarky (at least to me), a Pinterest user pinned the photo with the comment, “Ignore the negative introduction, and go right to the recipe.” This tells me that, at least to one reader, my tone may have sounded a little different than I intended.

Checking your unique Pinterest “source” page also provides a nice visual way to watch trends in your site’s Pinterest activity. Often, photos will be pinned in clusters, or you’ll see a Pinterest user methodically working their way through your site, pinning everything you’ve ever posted. It’s a new way to look at user movement that can become addicting to watch. Give it a try!

About Malcolm Bedell

Malcolm is one-half of the blogging team at From Away, an Alexa-ranked top 100k most trafficked website about cooking, eating, and food culture in Maine. A social media marketing strategist by day, his food writing and photography has been featured in Bon Appetit, LA Weekly, Serious Eats, and the Huffington Post.

Comments

  1. cooooool, thanks!! and do you think that pinning your pics on pinterest leads to more repins or are you letting it happen organically from visitors to fromaway? (like i need an excuse to spend more time on pinterest!)

    • Hi Kate! Thanks for asking. I pin very few of our own recipes to Pinterest, unless it’s something that either I’m particularly proud of, or something that feels like it has a great potential for repinnability. I have a gut feeling (with no data to back it up) that your Pinterest followers will get turned off by seeing you flog your own stuff all the time. Pinterest should be as much about celebrating the work of others, as your own.

      Some bloggers also maintain a separate board containing only their own Pins, so that anyone who doesn’t like it can choose not to follow it, while still seeing your shared content from elsewhere on the web. In fact, the power of multiple boards as a general concept is something I am just getting started experimenting with.

  2. It is really addicting. I joined two weeks primarily to promote my own content but I am finding myself pinning more of other people’s work…so much information and inspirations!

  3. And to add, you are right. Pinterest sort of wrestled the power from food porn sites back to us and gave the choice back to the reader. One recipe of mine that was rejected by Foodgawker was repinned many, many times over. Without pinterest, that recipe would have languished in obscurity. Just proves, one person cannot be sole judge of what is beautiful.

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